Communication and Social Media strategies for EU Projects
Practical and up-to-date information on best communication tools, practices, technologies and media
Why to take this course?
The Seminar „Communication and Social Media Strategies for EU Projects“ will enable professionals tasked with branding, public affairs, marketing communications (internal or external) or community engagement to plan, execute and assess a comprehensive and effective social media campaign for their European agencies, organisations, programmes and projects. Through a combination of an extensive presentation of the tools, case study analysis and simulations, participants will increase their expertise in communication strategies and social media campaign management, to craft an authentic and effective "voice" for their organizations and communities in the European market.
Patricia Rodríguez Fortún
Patricia Rodríguez Fortún - Communication Package Corporate Communication Expert & EU Project Manager
MSc Corporate Communications and Development Cooperation specialist, with experience in European projects, the achievement of public and private funds, the administration of profit and non-profit organisations and the management of projects for social promotion. Working in Communication Package performing the role of corporate communications manager, business developer, project manager, quality control, administrator, event organiser, journalist, copywriter and scriptwriter for a series of advocacy campaigns for European funded projects and for the European Commission Directorate-General DEVCO. At GOPA-Cartermill she worked as Project Manager and Communication Officer on missions for the European Commission Directorate-General for Energy, DG Research and Joint Research Centre. From the Office of the Government of the Region of Valencia in Brussels she worked in communication and management of over thirty projects co-financed by the European Commission to promote innovation, competitiveness and entrepreneurship in the public and private sectors at European level. In Latin America, she worked for 10 years in the areas of Corporate Communications, Corporate Social Responsibility (CSR) and in the formulation, implementation and evaluation of local and rural development projects, having completed a specialization in Administration and Local Management at the University of Alcalá de Henares, Madrid.
Online Marketing Consultant, Community Manager & Coach
As an Online Marketer and Community Manager, Philippe has helped customers build an online presence by communicating better with their audiences, developing social media strategies, and implementing communication plans. These efforts meant for customers an improved reputation, becoming an authority in their industries, and gaining and retaining new customers. Even though navigating through the Web sphere can be a challenging task, Philippe has helped companies communicate effectively on the web by setting up tailored solutions through a broad range of channels such as Blogs, Newsletters, and Social Networks, and using key tools like metrics, social media platforms, and news feed aggregators, just to mention a few. He has also advised and trained Community Managers inside companies like Hablando de Empleo, Instituto de Finanzas y Empresas, and Marathon Running Tips, with additional projects currently being developed. His collaboration inside Communication Package helped in the development and fine tuning of important Websites and Platforms such as Hepcom, as well as other ongoing projects.
in coollaboration with