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Communication and Social Media strategies for EU Projects

Practical and up-to-date information on best communication tools, practices, technologies and media

Masterclass overview

The Classroom-based Masterclass "Communication and Social Media Strategies for EU Projects" will enable professionals tasked with branding, public affairs, marketing communications (internal or external) or community engagement to plan, execute and assess a comprehensive and effective social media campaign for their European agencies, organisations, programmes and projects. Through a combination of an extensive presentation of the tools, case study analysis and simulations, participants will increase their expertise in communication strategies and social media campaign management, to craft an authentic and effective "voice" for their organizations and communities in the European market.

23 - 25 October 2018
Regional Office of Lodzkie in Brussels ,
– Square Marie-Louise 2, Brussels (Belgium)

EUR 1190

– Regular participation fee

Agenda: Register € 1190

Increase your expertise in communication strategies (Part.1)

by Patricia Rodríguez Fortún

09:00 - 10:00	09:00 - 10:30 Welcome 10 Successful tips for disseminating EU Projects Practical session: How to define your EU project message clearly? Building-up a clear message – Working in groups Presentation and discussion Evaluation and conclusions
10:00 - 11:00
	10:30 - 11:00 Coffee break
11:00 - 12:00	11:00 - 12:30 How to formulate and manage a successful communication strategy for European projects Key concepts: communication, dissemination, exploitation of results, commercialisation, sustainability Methodology for the communication and dissemination work package
12:00 - 13:00
	12:30 - 13:30 Lunch break
13:00 - 14:00
	13:30 - 15:10 Practical Session: Infographics for EU projects Infographics building – Working in groups Presentation and discussio Evaluation and conclusions
14:00 - 15:00
15:00 - 16:00	15:10 - 15:30 Coffee break
	15:30 - 17:00 Practical Session : How to produce high-quality short videos and animated stories for EU projects? Story board building Presentation and discussion Evaluation and conclusions Questions & answers
16:00 - 17:00

Increase your expertise in communication strategies (Part.2) and social media campaign management

by Patricia Rodríguez Fortún and Philippe Schifflers

09:00 - 10:00	09:00 - 10:30 Let’s prepare a communication budget – practical exercise Questions & answers
10:00 - 11:00
	10:30 - 10:50 Coffee break
11:00 - 12:00	10:50 - 12:30 Planning and managing your EU communication campaign in a smart way Questions & answers Remarks & conclusions
12:00 - 13:00
	12:30 - 13:30 Lunch break
13:00 - 14:00
	13:30 - 15:00 How to draft the social media strategy of your EU Projects Tools for Social Media Management
14:00 - 15:00
15:00 - 16:00	15:00 - 15:15 Coffee break
	15:15 - 17:00 Twitter for EU Projects Marketing rules and best practices Producing statistics Successful cases
16:00 - 17:00

Increase your expertise in social media campaign management

by Philippe Schifflers

09:00 - 10:00	09:00 - 10:30 LinkedIn for EU Projects Marketing rules and best practices Producing statistics Successful cases YouTube for EU Projects Marketing rules and best practices Producing statistics Successful cases Questions and answers
10:00 - 11:00
	10:30 - 10:50 Coffee break
11:00 - 12:00	10:50 - 12:30 Facebook for EU Projects Marketing rules and best practices Producing statistics Successful cases
12:00 - 13:00
	12:30 - 13:30 Lunch break
13:00 - 14:00
	13:30 - 15:00 Instagram and Slideshare Marketing rules Producing statistics Successful cases
14:00 - 15:00
15:00 - 16:00	15:00 - 15:20 Coffee break
	15:20 - 16:00 Social media for events Social media crisis management
16:00 - 17:00	16:00 - 17:00 Practical Session: Working on your own EU project’s social networks Questions & answers Conclusions

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