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Communication and Social Media Strategies for EU Projects

Practical and up-to-date information on best communication tools, practices, technologies and media

Why to take this course?

The Seminar „Communication and Social Media Strategies for EU Projects“ will enable professionals tasked with branding, public affairs, marketing communications (internal or external) or community engagement to plan, execute and assess a comprehensive and effective social media campaign for their European agencies, organisations, programmes and projects. Through a combination of an extensive presentation of the tools, case study analysis and simulations, participants will increase their expertise in communication strategies and social media campaign management, to craft an authentic and effective "voice" for their organizations and communities in the European market.

  • today 09 - 11 January 2018
  • room
    Science 14 Atrium
    – Rue de La Science 14b, Brussels (Belgium)
  • EUR 790
    – EARLY BIRD fee (valid only for registration before 27 December 2017)
  • EUR 890
    – Regular participation fee
Communication and Social Media Strategies for EU Projects

by Patricia Rodríguez Fortún

Register
09:00 - 10:00
09:00 - 10:30
  • Welcome
  • 10 Successful tips for disseminating EU Projects
  • Practical session: How to define your EU project message clearly?
  • Building-up a clear message – Working in groups
  • Presentation and discussion
  • Evaluation and conclusions
10:00 - 11:00
10:30 - 11:00
Coffee break
11:00 - 12:00
11:00 - 12:30
  • How to formulate and manage a successful communication strategy for European projects
  • Key concepts: communication, dissemination, exploitation of results, commercialisation, sustainability
  • Methodology for the communication and dissemination work package
    12:00 - 13:00
    12:30 - 13:30
    Lunch break
    13:00 - 14:00
    13:30 - 15:10
    • Practical Session: Infographics for EU projects
    • Infographics building – Working in groups
    • Presentation and discussio
    • Evaluation and conclusions
    14:00 - 15:00
    15:00 - 16:00
    15:10 - 15:30
    Coffee break
    15:30 - 17:00
    • Practical Session : How to produce high-quality short videos and animated stories for EU projects?
    • Story board building
    • Presentation and discussion
    • Evaluation and conclusions
    • Questions & answers
    16:00 - 17:00
    Communication and Social Media Strategies for EU Projects

    by Patricia Rodríguez Fortún and Philippe Schifflers

    Register
    09:00 - 10:00
    09:00 - 10:30
    • Let’s prepare a communication budget – practical exercise
    • Questions & answers
    10:00 - 11:00
    10:30 - 10:50
    Coffee break
    11:00 - 12:00
    10:50 - 12:30
    • Planning and managing your EU communication campaign in a smart way
    • Questions & answers
    • Remarks & conclusions
    12:00 - 13:00
    12:30 - 13:30
    Lunch break
    13:00 - 14:00
    13:30 - 15:00
    • How to draft the social media strategy of your EU Projects
    • Tools for Social Media Management
    14:00 - 15:00
    15:00 - 16:00
    15:00 - 15:15
    Coffee break
    15:15 - 17:00
    • Twitter for EU Projects
    • Marketing rules and best practices
    • Producing statistics
    • Successful cases
    16:00 - 17:00
    Shaping the Social Media Strategy for your EU Projects

    by Philippe Schifflers

    Register
    09:00 - 10:00
    09:00 - 10:30
    • LinkedIn for EU Projects
    • Marketing rules and best practices
    • Producing statistics
    • Successful cases
    • YouTube for EU Projects
    • Marketing rules and best practices
    • Producing statistics
    • Successful cases
    • Questions and answers
      10:00 - 11:00
      10:30 - 10:50
      Coffee break
      11:00 - 12:00
      10:50 - 12:30
      • Facebook for EU Projects
      • Marketing rules and best practices
      • Producing statistics
      • Successful cases
      12:00 - 13:00
      12:30 - 13:30
      Lunch break
      13:00 - 14:00
      13:30 - 15:00
      • Instagram and Slideshare
      • Marketing rules
      • Producing statistics
      • Successful cases
      14:00 - 15:00
      15:00 - 16:00
      15:00 - 15:20
      Coffee break
      15:20 - 16:00
      • Social media for events
      • Social media crisis management
      16:00 - 17:00
      16:00 - 17:00
      • Practical Session: Working on your own EU project’s social networks
      • Questions & answers
      • Conclusions
      Course leader:

      Patricia Rodríguez Fortún

      Patricia Rodríguez Fortún - Communication Package Corporate Communication Expert & EU Project Manager
      MSc Corporate Communications and Development Cooperation specialist, with experience in European projects, the achievement of public and private funds, the administration of profit and non-profit organisations and the management of projects for social promotion. Working in Communication Package performing the role of corporate communications manager, business developer, project manager, quality control, administrator, event organiser, journalist, copywriter and scriptwriter for a series of advocacy campaigns for European funded projects and for the European Commission Directorate-General DEVCO. At GOPA-Cartermill she worked as Project Manager and Communication Officer on missions for the European Commission Directorate-General for Energy, DG Research and Joint Research Centre. From the Office of the Government of the Region of Valencia in Brussels she worked in communication and management of over thirty projects co-financed by the European Commission to promote innovation, competitiveness and entrepreneurship in the public and private sectors at European level. In Latin America, she worked for 10 years in the areas of Corporate Communications, Corporate Social Responsibility (CSR) and in the formulation, implementation and evaluation of local and rural development projects, having completed a specialization in Administration and Local Management at the University of Alcalá de Henares, Madrid.

      Philippe Schifflers

      Online Marketing Consultant, Community Manager & Coach
      As an Online Marketer and Community Manager, Philippe has helped customers build an online presence by communicating better with their audiences, developing social media strategies, and implementing communication plans. These efforts meant for customers an improved reputation, becoming an authority in their industries, and gaining and retaining new customers. Even though navigating through the Web sphere can be a challenging task, Philippe has helped companies communicate effectively on the web by setting up tailored solutions through a broad range of channels such as Blogs, Newsletters, and Social Networks, and using key tools like metrics, social media platforms, and news feed aggregators, just to mention a few. He has also advised and trained Community Managers inside companies like Hablando de Empleo, Instituto de Finanzas y Empresas, and Marathon Running Tips, with additional projects currently being developed. His collaboration inside Communication Package helped in the development and fine tuning of important Websites and Platforms such as Hepcom, as well as other ongoing projects.

      in coollaboration with

      horizon

       

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