Masterclass - Social media strategies

Masterclass overview

The Web-based Masterclass in Social Media Strategies will enable professionals tasked with branding, public affairs, marketing communications (internal or external) or community engagement to plan, execute and assess a comprehensive and effective social media campaign for their European agencies, organisations, programmes and projects. Through a combination of an extensive presentation of the tools and case study analysis, participants will increase their expertise in social media campaign management, to craft an authentic and effective "voice" for their organizations and communities in the European market.

Modules:

• 1
  Why you should have a Social Media strategy(30')
  Get for Free

  AGENDA:

  • Meet the Expert
  • What is a Social Media Strategy and why it is important to have one
  • Agenda of the course and its contents
  • Interactive session: Questions & answers
• 2
  Community management and social media tools(120')
  Automated€ 100€ 50

  AGENDA:

  • Community Management: What is it all about?
  • Social Media Strategy: Elements to include & ROI
  • Social Media Tools (part 1)
  • Interactive session: Questions & answers
• 3
  Twitter and Social Media for Events(120')
  Automated€ 100€ 50

  AGENDA:

  • Social Media Tools (part 2)
  • Twitter: Marketing best practices, success stories & analytics
  • Social Media for Events
  • Content Curation Cycle
  • How to run a Social Media Audit
  • Interactive session: Questions & answers
• 4
  Facebook, Youtube and crisis management (120')
  Automated€ 100€ 50

  AGENDA:

  • Facebook: Marketing best practices, success stories & analytics
  • YouTube: Marketing best practices, success stories & analytics
  • Crisis Management on Social media
  • Interactive session: Questions & answers
• 5
  Google+, Instagram and Stakeholder Engagement (120')
  Automated€ 100€ 50

  AGENDA:

  • Google+: Marketing best practices, success stories & analytics
  • Instagram: Marketing best practices, success stories & analytics
  • Stakeholder engagement
  • Interactive session: Questions & answers
• 6
  Slideshare, Pinterest, Linkedin and social media monitoring (120')
  Automated€ 100€ 50

  AGENDA:

  • Slideshare: Marketing best practices, success stories & analytics
  • Pinterest: Marketing best practices, success stories & analytics
  • Linkedin: Marketing best practices, success stories & analytics
  • Social Media monitoring platform
  • Interactive session: Questions & answers