Patricia Rodríguez Fortún
& Philippe Schifflers
teaches:

Communication and Social Media strategies for EU Projects
Practical and up-to-date information on best communication tools, practices, technologies and media

Communication and Social Media strategies for EU Projects

Practical and up-to-date information on best communication tools, practices, technologies and media

Masterclass overview

The Classroom-based Masterclass "Communication and Social Media Strategies for EU Projects" will enable professionals tasked with branding, public affairs, marketing communications (internal or external) or community engagement to plan, execute and assess a comprehensive and effective social media campaign for their European agencies, organisations, programmes and projects. Through a combination of an extensive presentation of the tools, case study analysis and simulations, participants will increase their expertise in communication strategies and social media campaign management, to craft an authentic and effective "voice" for their organizations and communities in the European market.

Agenda: Register € 1190

Increase your expertise in communication strategies (Part.1)

by Patricia Rodríguez Fortún

Register
09:00 - 10:00
09:00 - 10:30
  • Welcome
  • 10 Successful tips for disseminating EU Projects
  • Practical session: How to define your EU project message clearly?
  • Building-up a clear message – Working in groups
  • Presentation and discussion
  • Evaluation and conclusions
10:00 - 11:00
10:30 - 11:00
Coffee break
11:00 - 12:00
11:00 - 12:30
  • How to formulate and manage a successful communication strategy for European projects
  • Key concepts: communication, dissemination, exploitation of results, commercialisation, sustainability
  • Methodology for the communication and dissemination work package
    12:00 - 13:00
    12:30 - 13:30
    Lunch break
    13:00 - 14:00
    13:30 - 15:10
    • Practical Session: Infographics for EU projects
    • Infographics building – Working in groups
    • Presentation and discussio
    • Evaluation and conclusions
    14:00 - 15:00
    15:00 - 16:00
    15:10 - 15:30
    Coffee break
    15:30 - 17:00
    • Practical Session : How to produce high-quality short videos and animated stories for EU projects?
    • Story board building
    • Presentation and discussion
    • Evaluation and conclusions
    • Questions & answers
    16:00 - 17:00
    Increase your expertise in communication strategies (Part.2) and social media campaign management

    by Patricia Rodríguez Fortún and Philippe Schifflers

    Register
    09:00 - 10:00
    09:00 - 10:30
    • Let’s prepare a communication budget – practical exercise
    • Questions & answers
    10:00 - 11:00
    10:30 - 10:50
    Coffee break
    11:00 - 12:00
    10:50 - 12:30
    • Planning and managing your EU communication campaign in a smart way
    • Questions & answers
    • Remarks & conclusions
    12:00 - 13:00
    12:30 - 13:30
    Lunch break
    13:00 - 14:00
    13:30 - 15:00
    • How to draft the social media strategy of your EU Projects
    • Tools for Social Media Management
    14:00 - 15:00
    15:00 - 16:00
    15:00 - 15:15
    Coffee break
    15:15 - 17:00
    • Twitter for EU Projects
    • Marketing rules and best practices
    • Producing statistics
    • Successful cases
    16:00 - 17:00
    Increase your expertise in social media campaign management

    by Philippe Schifflers

    Register
    09:00 - 10:00
    09:00 - 10:30
    • LinkedIn for EU Projects
    • Marketing rules and best practices
    • Producing statistics
    • Successful cases
    • YouTube for EU Projects
    • Marketing rules and best practices
    • Producing statistics
    • Successful cases
    • Questions and answers
      10:00 - 11:00
      10:30 - 10:50
      Coffee break
      11:00 - 12:00
      10:50 - 12:30
      • Facebook for EU Projects
      • Marketing rules and best practices
      • Producing statistics
      • Successful cases
      12:00 - 13:00
      12:30 - 13:30
      Lunch break
      13:00 - 14:00
      13:30 - 15:00
      • Instagram and Slideshare
      • Marketing rules
      • Producing statistics
      • Successful cases
      14:00 - 15:00
      15:00 - 16:00
      15:00 - 15:20
      Coffee break
      15:20 - 16:00
      • Social media for events
      • Social media crisis management
      16:00 - 17:00
      16:00 - 17:00
      • Practical Session: Working on your own EU project’s social networks
      • Questions & answers
      • Conclusions
      €1,190.00
      Share this event:

      Philippe has been working in the field of offline and online Marketing for over 10 years. Since his early career, Philippe has been involved with Social Media projects, being actively involved in the strategic and operational side...

      Meet the expert

      MSc Corporate Communications and Development Cooperation specialist, with experience in European projects, the achievement of public and private funds, the administration of profit and non-profit organisations and the management of projects for social promotion...

      Masterclasses promoters:

      Adding value to our work at the international level

        European Projects Association asbl (EPA)

        The use of innovative information and communication technologies is a distinctive characteristic of this leading cooperation network dedicated to the European projects stakeholders. EPA supports the goals of organizations, experts and individuals with a complete set of ICT tools on My Europa platform and services that foster development, effective implementation and efficient dissemination of EU projects. EPA is a recognized innovative actor at the European level as a point in which knowledge and experience meet to create an ideal multimedia environment for the development of European projects.

        Informo Association

        Informo acts with an aim to improve the life conditions of the Croatian citizens in various areas with a special attention to the youth and the unemployed. In addition, Informo performs consultations in regards to preparation and implementation of projects which apply for national and international funding (EU, UN, and others) and the implementation and evaluation of projects financed by EU funds, providing information services on the EU options, and other consulting services.